Monday, January 24, 2011

Back to the Basics: ABC Logo Design Review





T H O U G H T S
It's only fitting that my first entry be a classic: the ABC logo, designed by Paul Rand. He had utmost simplicity in mind when crafting this. Since this is a blog about how well a logo functions and appears when color and effects are removed, well, there's not much to critique. Circles, circles, circles through positive and negative forms make this easy to recognize and use in 1-color and reduced scale.
www.abc.go.com www.paul-rand.com

R A T I N G S  (1-color version)
Scale: Bad, Fair, Good This is all in the context of the 1-color version, not rating the full color version.
Recognizable: Good
Scalable: Good
Use of Pos/Neg: Good
Craftsmanship: Good
Functional: Good

1 comment:

  1. well, there's not much to critique. Circles, circles, circles through positive and negative forms make this easy to recognize and use in 1-color and reduced scale.
    logo design

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