No flashy effects or abundance of color to hide behind here. So good, so seamless, so graphic. (Though it's been butchered on the website.) Alan Fletcher designed something so clever and distinct. The choice of typeface with it's strong contrast of thick/thin strokes and the removal of part of the "A" (that is filled both by the "&" symbol, and leaning on the viewers mind to fill in the gap) makes for a simple, elegant, and memorable mark. Outstanding use of positive/negative space and great scalability.
R A T I N G S (1-color version)
Scale: Bad, Fair, Good This is all in the context of the 1-color version, not rating the full color version.
Use of Pos/Neg: Good