Sunday, February 27, 2011

Campaign Logo for BirdLife Malta



D E S I G N E R

C L I E N T
A campaign image commissioned by BirdLife Malta

B A C K G R O U N D
Bulldog says: "...it was commissioned by Birdlife Malta for use on t-shirts that would be worn during one of their ‘Bird Camps’. This involves large groups of people that walk through the countryside in the hope that their presence will deter hunters from illegally killing migrating birds resting in Malta. With the media following the story, they wanted an arresting image that would become associated with this campaign.

The concept of the logo is simple – ‘we should be cherishing these birds not killing them’. We thought ‘what better way is there of showing love for something than a kiss?’"

H I G H L I G H T S
It is very visually evocative---helping it be memorable. The texture in the lips is very well crafted to feel like natural lip prints. The texture is kept in tact surrounding the form of the bird in the whitespace for nice integration. It's ok that the texture is thin in spots because when scaled down the overall shape of the lips is still pretty clear (what helps is that "lip" prints are a familiar visual that people recognize quickly in a variety of styles). The contours of the wings follow the curves of the natural shape of lips very well; so the two main elements are very much a part of each other. Having more texture in the upper lip compared to the less textured lower lip provides a nice bit of contrast (too much texture could have felt forced and detract from the definition needed to support the bird image). The image presents a raw feel that makes it human and real.

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