Friday, February 18, 2011

New World Symphony Logo Design Review

Bravo. What a fun logo mark design. It looked like fun for the designer to create and fun for the audience that views it. But it's not just fun, it's also very refined and sophisticated in it's craftsmanship. The nice thing is that a lot of emotion is suggested in the form of this mark alone; color is not needed to aid in this. Though, color could be used if they were trying to make a more direct statement to a certain audience (perhaps a yellow/orange for a more youthful audience). But they stay very relative to the symphony at large and attractive to all potential viewers. The mark is loose and free, expressive of the fluid and dynamic movements of a conductor or sounds waves…but it is also very well balanced in this "free form," not letting the viewer's eye travel too far one way or the other, but keeping the viewer's focus in the center of the mark with all the intersecting of the lines. Upon closer inspection, you can see the acronym for the New World Symphony (NWS) is used to form the design. The subtle feeling of rising and falling crescendos in the rhythm of the music are almost mimicked in the slight tapering off at the end of each letterform. This tapering also ties each unique letter together in a uniform fashion. The interesting positive and negative space play a great part in the excellent appeal and function of this design. Encore, encore.

R A T I N G S  (1-color version)
Scale: Bad, Fair, Good This is all in the context of the 1-color version, not rating the full color version.
- Recognizable: Good
- Scalable: Good
- Use of Pos/Neg: Good
- Form: Good
- Craftsmanship: Good
- Functional: Good

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