Friday, February 25, 2011

Vanderbilt University Logo Design Review



D E S I G N E R

C L I E N T

B A C K G R O U N D
Grear's website says: Integrating the symbolic imagery of the oak leaf and acorn into the "V" letterform, the design pays tribute to Vanderbilt’s history and looks forward to its future. The University’s campus is also a renowned arboretum.

H I G H L I G H T S
Outstanding use of positive and negative space to create a memorable mark. Nice, bold, sophisticated choice of letterform mixes nicely with the more organic form of the leaf creating interest. Scales down well. Skillful craftsmanship allows for very clear recognition that it's both a "V" and a backdrop for the leaf. The top of the leaf flows seamlessly from the inner serifs and are well balanced on both sides of the letterform. Putting the leaf on an angle also adds visual interest and follows the left side of the letterform angle well. The two different elements look like they belong together and are not forced...difficult to do, and they did it.

9 comments:

  1. Logos are the first coat of paint on a website/brand. I almost said the foundation but I think a content management system like WordPress is more of the foundation. We use logos as starting point of the sites we design.

    Corporate Logos

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  2. nice work good going looking forward to it.. logo designing website thanks for sharing..

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  3. If that works out, then these logo designs are good.

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  4. Yes all logo are cool and creative Vanderbilt University Logo Design also nice ....:-)

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  5. logo design is the most essential aspect of your marketing efforts. Keep your logos clear, so that they can add substance to your businesses identification.

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