Monday, March 14, 2011

The Art Fund Logo Design Review




D E S I G N E R

C L I E N T
The Art Fund

B A C K G R O U N D
johnson banks' website says: "We kept coming back to the simple truth that The Art Fund was accessible philanthropy for art lovers. Eventually we saw a way to combine 'love' and 'art' in one symbol."

H I G H L I G H T S
It's been juxtaposed (which is good...creates interest when used wisely). Juxtapose means: place or deal with close together for contrasting effect. That's a lot of what this logo mark leverages to be visually striking. The ubiquitous, almost 'pop art' icon of the heart in combination with the classical art frame makes it intriguing and distinct. Though the two primary elements are starkly different if on their own, the designer crafted them well by using geometric shapes and angles to weave them together and create some similarity... The heart top is made up of what appears to be perfect circles (not some random curves) and the sides flow down into the frame on a nice 45 degree angle—completing the typical 90 degree angle of a frame and helping establish the mark.

1 comment: