D E S I G N E R
C L I E N T
B A C K G R O U N D
Base's website says: "The Brussels Biennial is a biennial of contemporary art, curated by Barbara Vanderlinden." ... "We based the identity on a flag symbol that ran through signage, catalogs, posters, and the website. A desire for a neutral identity, combined with budgetary constraints led to a palette of black and white."
H I G H L I G H T S
Raw and unconventional. I can't say this is a huge achievement in graphic design regarding logo marks, but it certainly is unique and creates intrigue. Even though it's execution appears "rough," that's also part of it's distinct appeal. Formal design principles and elements are at play here: contrast, positive/negative space, and repetition—though it almost looks like a dot pattern at this size, the black shapes actually reside within a finely spaced, angled and consistent line pattern. The black shapes are laid out at an opposing angle to the line pattern, creating a kind of cross-hatch technique. Interesting.