Wednesday, March 16, 2011

CCSVI Alliance Logo




D E S I G N E R

C L I E N T

B A C K G R O U N D
Onoma LLC's website says: "CCSVI Alliance is dedicated to educating patients with research-based information, providing tools for patients to advocate for themselves, and supporting medical professionals exploration of Chronic Cerebrospinal Venous Insufficiency (CCSVI)…A condition where people have obstructed blood flow in the veins that drain the central nervous system (the brain and spinal cord)." A tagline on the organization's site says "opening veins, opening minds".

H I G H L I G H T S
When it comes to veins and the nervous system needing a logo mark, this is a nice, approachable mark. The fluid, slightly curved lines make it friendly with their rounded end caps, while the consistency of line weight and varying lines stemming from the central line provide a nice visual organization. The slight break of white space between the connection of each vein "branch" also helps to soften it so as not to appear too rigid or static if the lines were all "locked" together with no room. A nice reflection of the organic yet organized makeup of the human body.

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