C L I E N T
B A C K G R O U N D
Cato Partners' website says: "The identity for an organisation created to disperse grants to support scientific research, education programmes and public relations activities." Furthermore, Epiderm's website says: "Epiderm supports and promotes research relating to the skin and skin disorders."
H I G H L I G H T S
An organic feeling logo mark that is well crafted and well balanced. Relating to science and skin, this suggests the feeling of cells or micro-sciences with a holistic appearance. The unique "cell" type forms that construct this mark come together very well to create an overall circular and whole image. When you rotate the mark 180 degrees it looks the same...so even though the shapes seem to be very "free" and unique, they are part of a well created overall package in this mark. The shapes were designed with thoughtfulness and care to make sure they work together for an established image. The use of positive and negative space with the organic shapes and the white space in between provide much of the visual interest.