D E S I G N E R
C L I E N T
Toyota Motor Sales USA - "Good Neighbor Program"
B A C K G R O U N D
Leader Creative's website says: "The US headquarters’ Good Neighbor Program community relations initiative."
H I G H L I G H T S
You just get it. There wasn't much background from the designer's site, but there doesn't need to be. The name of the program and the visual say it all. It's for Toyota, so the "T" letterform is leveraged. It's a relational support type of program so the familiar image of the hand shake is used. Tying the two elements together is seamless. The skill of a graphic designer is often taking what is familiar and making it appear new again. This logo does that. Strong, clean, consistent lines and intersecting forms create a lot of visual interest. The use of 90 degree and 45 degree angles presents a very confident presence.