Monday, March 21, 2011

Mondragon Corporation Logo





D E S I G N E R

C L I E N T

B A C K G R O U N D
Saffron's website says: "Today, Mondragon is the name of the world’s largest worker cooperative with 256 companies ranging from specialist, niche operations to major international players, operating in numerous fields. The companies are bound together by a system of employee participation that is unique and, at the same time, uniquely successful. What they all share is a commitment to humanity and democracy at work." ... "The logo incorporate the ‘M’ for Mondragon drawn in a way that evokes partnership and brings the story to life."

H I G H L I G H T S
Very clean and uniform. It is clearly evident that this logo mark is supposed to represent partnership and working together. The human aspect is suggested in the simple looping ends that meet each other in the middle of the mark. A good, flat base provides foundation for the more open style that creates the top half of the design. Line weight is well chosen so that it scales nicely and has strength, while making sure the "heads" don't close up. The large, accentuated roundedness makes for a friendly and approachable feeling...while the mix of strong angles provides that organized corporate feel to balance it out.

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