Sunday, March 20, 2011

Novo Nordisk Logo Design Review





D E S I G N E R
I could not find the designer, but Novo Nordisk has a good history bio about the logo.

C L I E N T

B A C K G R O U N D
Novo Nordisk's website says: "The Novo Nordisk logo is the Apis bull, one of the sacred animals of ancient Egypt. The Apis bull was worshipped as the incarnation of Ptah, creator of the universe, city god of Memphis and the patron deity of craftsmen. The logo is a stylised reproduction of an Egyptian statuette dating from circa 664–323 BC. It is richly ornamented with symbols representing, among other things, the eternal dualities of life, day and night, life and death."

H I G H L I G H T S
A more organic mark that has nice style and structure. There is a good visual balance of weight with the horns and circle at the top being in compliment to the solid fill of the legs. The middle of the mark has nice negative space that creates contrast and interest when combined with the two said solid areas, and the single fill shape on the back of the animal is a nice bridge. It is fluid and strong in it's craftsmanship. The line weights change but never get too thin and frail, while there are elements of stability in the strong vertical line of the tail and the horizontal line at the base of the feet. The circle shape nestles into the form of the horns nicely and creates a distinct element of interest and recognition.

2 comments:

  1. Miles Newlyn designed this brandmark and it was most likely at Wolff Olins...

    http://www.newlyn.com/work/client/novo-nordisk


    A.

    ReplyDelete
  2. Thanks Andrew. I saw that Miles designed the logotype to accompany the mark, but I wasn't sure if he designed the mark itself a well. So I called it unknown for that reason.

    ReplyDelete