Tuesday, March 1, 2011

The Orthodox Mission of Finland Logo




D E S I G N E R

C L I E N T

B A C K G R O U N D
porkka & kuutsa's website says: "The Orthodox Mission of Finland is focused on helping communities and their infrastructure especially in Africa. P&K designed the visual appearance for the Othodox Mission of Finland to incorporate the dome of its churches whilst also giving a helping hand to those in need. The chosen colors symbolize flame and water."

H I G H L I G H T S
A great hand logo mark design in the crowded arena of hand logo designs. The mark is multi-functional in it's concept as mentioned in the "Background" above, and the design fulfills the array of visual images called out there. Excellent balance on the left and right sides---even where the thumb separates, it is still part of the overall form (and adds interest). The use of repetition and consistent spacing in the finger tips and the curve of the fingers from the palm is very attractive. A great achievement in taking what could be a more "free-form" styled design and creating a very established but friendly mark. The use of parallel lines running across the angle of the fingertips and the sides of the thumb enhance that nice structure. The line weight is consistent throughout and is a good medium weight, leaving plenty of white space in the form for the eye to see (the whitespace of the fingertips remain very clear even when scaled down). Attractive and functional.

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