D E S I G N E R
C L I E N T
B A C K G R O U N D
Lance Wyman's website says: "The logo for "Papalote", the Children's Museum of Mexico City, designed by architect Ricardo Legorreta, is a butterfly-kite. The name "Papáloti" means butterfly in the Aztec Nahuati language. The geometric forms in the wings of the logo suggest the museum's geometric buildings."
H I G H L I G H T S
Playful and geometric. So smart: you go back to the basics for this logo design solution. As kids, we're taught those geometric shapes and they become part of our playtime. There is symmetry between the two wings, but it looks more "free" because of the arrangement of the shapes, and putting the butterfly form on an angle changes the visual consistency of those elements. The circles make a nice foundation at the base of the wings for the other shapes to work off. The high amount of contrast through positive and negative space makes it very engaging to the eye and something that is memorable.