D E S I G N E R
C L I E N T
B A C K G R O U N D
Chermayeff & Geismar's website says: "The prestigious publishing house commissioned the new identity to increase its visibility outside of the academic community. To replace the old mark, Chermayeff & Geismar created a bold symbol based on the letter 'P' with a second 'P' formed in its negative space."
H I G H L I G H T S
Modern and regal. A beautifully crafted logo mark. Clean and elegant in it's execution. The bolder line weight exudes strength and the counter negative space matches the line width well for a balanced and established appearance. A good visual rhythm flows through this design. The two "P" letterforms are obvious, and one could argue there is even a "U" in there as well. Excellent scalability makes for a very versatile mark. Hard to elaborate on this too much because the appeal of the simplicity in this design is reflective of a great visual concept at the core. Ivan and Tom are great; some of my favorites. (Got a couple of their books too.)