D E S I G N E RStudio 513
C L I E N T
B A C K G R O U N D
Studio 513 says: "The client desired a logo that communicated partnership ... slightly resembling a compass. As you partner with your clients, you unearth their destiny pointing them in the right direction. Red is symbolic of the blood of Christ, but also it represents passion. Revealing the passions of your client's heart and stewarding those passions is your heart's desire."
H I G H L I G H T S
(Logo submitted by one of our readers...) Clean and simple. The circle form is approachable, while the strong lines in the "E" letterform present strength and confidence. Confidence is also evoked by the tilt of the "E" pointing forward and upward. The anomaly of the pointed angle in the circle provides for an element of distinction and recognition. The openness in the corners and ends of the letterforms make it more inviting to enter into visually (as compared to if it were completely enclosed in the circle shape).