D E S I G N E R
C L I E N T
B A C K G R O U N D
helvetic brand's website says: "Bolidea is a Montreal based company which establishes ideas for technology companies and offers a range of services to help entrepreneurs move forward and launch their products. They provide financial, legal and accounting help, office space and equipment so entrepreneurs can focus on their big idea. They approached me to create an identity representing the meaning of their name, which was a meteoroid. The finished result was chosen for it’s obvious physical representation and the vibrancy of colour which the client specified adds to the entrepreneurial feel."
H I G H L I G H T S
Flow and structure. It's all about circles (which has come to be a common theme here on Hi CONTRAST). As mentioned in the "Background" description, the logo mark represents a meteoroid, which was designed in a very classy way (we've all seen the ugly side of this, where the mark could have gone in the direction of "swooshes" and arcs). The designer was very sensitive to construct it to exude confidence and progression using the most basic of shapes. Half circles locked together at their points in the "trail" of the meteoroid flow in and out with nice appeal and smoothness as your eye traces the outer edge of each shape to the next. The negative space left in-between those shapes creates a consistent visual pattern that is distinct and recognizable. This repetition is completed with the large circle at the leading end of the mark. Grids are well in place along the top and bottom, and the horizontal planes created from the touching half circles again create a strong visual line and structure that further establishes the mark.