Monday, April 4, 2011

Fotografiska Logo





D E S I G N E R

C L I E N T

B A C K G R O U N D
BankerWessel's website says: "Fotografiska is one of Sweden’s most visited cultural venues to date. Fotografiska houses exhibitions of contemporary photography with world-renowned photographers. Fotografiska’s ambition is to promote Swedish photography worldwide, and international photography in Sweden."

H I G H L I G H T S
The spiral effect draws you in. Leveraging the "F" in the brand name as the outer layer is very well crafted as it rotates around the circular form. A nice touch to soften the mark is the subtle rounded corner at the base of each "F" letterform. This helps match the roundness of the overall mark and make it more approachable. The weight of the lines (both in the positive and negative forms) are consistent and clean, with a pleasing openness in the center. When reduced in size it creates a sort of visual array or pattern that is attractive when the elements start to "tighten up" on each other.

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