D E S I G N E R
C L I E N T
B A C K G R O U N D
KU's website says (could not find a description on the designer's site): "KU believes that every family should be able to access affordable, high quality early childhood education and care for their children. Since 1895 we have enriched the lives of thousands of children, making us Australia’s most experienced not for profit, community based provider. KU centres are welcoming, child-focused, natural environments and our play-based learning programs are delivered by highly trained, qualified and experienced staff."
H I G H L I G H T S
Playful and professional. A simple solution that is very appropriate and clever. Pure geometric shapes organized cleanly set the tone for a structured, sophisticated appearance for the client, while the softness of the rounded corners in the shapes make it friendlier, approachable. The letters "KU" worked out very well for this concept because they were able to incorporate a variety of those basic shapes (rectangle, triangle, square, and arch/circle). The anomaly of the large rounded arch for the base of the "U" sets a nice element in contrast to the other more rigid shapes. The negative space between and around the letterforms is clean and pleasant in pairing with the bold forms of the logo mark.