Thursday, January 27, 2011

Google Buzz Logo Design Review




T H O U G H T S
A 1-color buzz-kill. The problem is, when you rely so heavily on color to express a concept, and you lay those colors together with nothing to separate them (creating contrast), then when it is translated to 1-color it all runs together (note: outlining the elements of this mark could have been applied for separation, but in this case I am trying to make a point). If the designer had used white strokes to cut through the color sections, more contrast would be there, creating a more recognizable mark (maybe they do have a version like this; I couldn't find one). Now, all you're left with is a run-of-the-mill speech bubble; no distinction. Google is known for their colorful images, but sometimes they ride the color train a little too hard.

R A T I N G S  (1-color version)
Scale: Bad, Fair, Good This is all in the context of the 1-color version, not rating the full color version.
Recognizable: Bad
Scalable: Good
Use of Pos/Neg: Bad
Craftsmanship: Bad
Functional: Fair

Victoria & Albert Museum



T H O U G H T S
No flashy effects or abundance of color to hide behind here. So good, so seamless, so graphic. (Though it's been butchered on the website.) Alan Fletcher designed something so clever and distinct. The choice of typeface with it's strong contrast of thick/thin strokes and the removal of part of the "A" (that is filled both by the "&" symbol, and leaning on the viewers mind to fill in the gap) makes for a simple, elegant, and memorable mark. Outstanding use of positive/negative space and great scalability.

R A T I N G S  (1-color version)
Scale: Bad, Fair, Good This is all in the context of the 1-color version, not rating the full color version.
Recognizable: Good
Scalable: Good
Use of Pos/Neg: Good
Craftsmanship: Good
Functional: Good

Wednesday, January 26, 2011

Ubisoft



T H O U G H T S
When the colors and effects of shadows and highlights and beveling are taken away, it leaves a pretty generic 1-color mark behind. The graphic construction of the 1-color version does not create much interest. It really just looks like a bunch of swirls layered together without much thought, and suggests no clear interpretation of what it is trying to communicate. The scaled version makes it all the more complicated to look at.

R A T I N G S  (1-color version)
Scale: Bad, Fair, Good This is all in the context of the 1-color version, not rating the full color version.
Recognizable: Fair
Scalable: Bad
Use of Pos/Neg: Fair
Craftsmanship: Fair
Functional: Fair

Xerox Logo Design Review





T H O U G H T S
I never really understood the concept behind this logo (the past ones were much stronger). So given the slight awkwardness right off the bat, I must say in the 1-color version there is something compelling with the strong contrast of arcing and intersecting lines slicing through the solid sphere (though it does take on a different feel than the color version). When scaled down, those lines blur into each other a bit much, making it harder to recognize.
www.xerox.com www.interbrand.com

R A T I N G S  (1-color version)
Scale: Bad, Fair, Good This is all in the context of the 1-color version, not rating the full color version.
Recognizable: Fair
Scalable: Fair
Use of Pos/Neg: Good
Craftsmanship: Good
Functional: Fair

Monday, January 24, 2011

Back to the Basics: ABC Logo Design Review





T H O U G H T S
It's only fitting that my first entry be a classic: the ABC logo, designed by Paul Rand. He had utmost simplicity in mind when crafting this. Since this is a blog about how well a logo functions and appears when color and effects are removed, well, there's not much to critique. Circles, circles, circles through positive and negative forms make this easy to recognize and use in 1-color and reduced scale.
www.abc.go.com www.paul-rand.com

R A T I N G S  (1-color version)
Scale: Bad, Fair, Good This is all in the context of the 1-color version, not rating the full color version.
Recognizable: Good
Scalable: Good
Use of Pos/Neg: Good
Craftsmanship: Good
Functional: Good