Monday, April 18, 2011

KU Children's Services Logo



D E S I G N E R

C L I E N T

B A C K G R O U N D
KU's website says (could not find a description on the designer's site): "KU believes that every family should be able to access affordable, high quality early childhood education and care for their children. Since 1895 we have enriched the lives of thousands of children, making us Australia’s most experienced not for profit, community based provider. KU centres are welcoming, child-focused, natural environments and our play-based learning programs are delivered by highly trained, qualified and experienced staff."

H I G H L I G H T S
Playful and professional. A simple solution that is very appropriate and clever. Pure geometric shapes organized cleanly set the tone for a structured, sophisticated appearance for the client, while the softness of the rounded corners in the shapes make it friendlier, approachable. The letters "KU" worked out very well for this concept because they were able to incorporate a variety of those basic shapes (rectangle, triangle, square, and arch/circle). The anomaly of the large rounded arch for the base of the "U" sets a nice element in contrast to the other more rigid shapes. The negative space between and around the letterforms is clean and pleasant in pairing with the bold forms of the logo mark. 

Thursday, April 14, 2011

Results! Favorite Logo Mark Design Poll 2



Thanks everyone for voting. Here are your results for your favorite 1-color logo mark featured recently on Hi CONTRAST. First, second, and third were all close again (check it out).

1st: Epiderm Logo (Designer: Cato Partners)
2nd: Brooklyn Ballet Logo (Designer: Pirtle Design)
3rd: Bradley Paper Logo (Designer: Gardner Design)
3rd: The Art Fund Logo (Designer: johnson banks)

Wednesday, April 6, 2011

Bolidea Logo



D E S I G N E R

C L I E N T

B A C K G R O U N D
helvetic brand's website says: "Bolidea is a Montreal based company which establishes ideas for technology companies and offers a range of services to help entrepreneurs move forward and launch their products. They provide financial, legal and accounting help, office space and equipment so entrepreneurs can focus on their big idea. They approached me to create an identity representing the meaning of their name, which was a meteoroid. The finished result was chosen for it’s obvious physical representation and the vibrancy of colour which the client specified adds to the entrepreneurial feel."

H I G H L I G H T S
Flow and structure. It's all about circles (which has come to be a common theme here on Hi CONTRAST). As mentioned in the "Background" description, the logo mark represents a meteoroid, which was designed in a very classy way (we've all seen the ugly side of this, where the mark could have gone in the direction of "swooshes" and arcs). The designer was very sensitive to construct it to exude confidence and progression using the most basic of shapes. Half circles locked together at their points in the "trail" of the meteoroid flow in and out with nice appeal and smoothness as your eye traces the outer edge of each shape to the next. The negative space left in-between those shapes creates a consistent visual pattern that is distinct and recognizable. This repetition is completed with the large circle at the leading end of the mark. Grids are well in place along the top and bottom, and the horizontal planes created from the touching half circles again create a strong visual line and structure that further establishes the mark.

Monday, April 4, 2011

Fotografiska Logo





D E S I G N E R

C L I E N T

B A C K G R O U N D
BankerWessel's website says: "Fotografiska is one of Sweden’s most visited cultural venues to date. Fotografiska houses exhibitions of contemporary photography with world-renowned photographers. Fotografiska’s ambition is to promote Swedish photography worldwide, and international photography in Sweden."

H I G H L I G H T S
The spiral effect draws you in. Leveraging the "F" in the brand name as the outer layer is very well crafted as it rotates around the circular form. A nice touch to soften the mark is the subtle rounded corner at the base of each "F" letterform. This helps match the roundness of the overall mark and make it more approachable. The weight of the lines (both in the positive and negative forms) are consistent and clean, with a pleasing openness in the center. When reduced in size it creates a sort of visual array or pattern that is attractive when the elements start to "tighten up" on each other.