Wednesday, May 4, 2011

First Data Logo



D E S I G N E R

C L I E N T

B A C K G R O U N D
VSA Partners' website says: "Anytime you swipe your debit or credit card, there’s a good chance your purchase is being cleared using First Data systems. They’re the most important company in financial services you’ve never heard of.Which is exactly what VSA set out to change. The team worked closely with First Data to reposition the organization as a leader in electronic commerce, consolidate dozens of sub-brands into a single program and craft a new visual identity that reflects First Data’s true dynamism. The result has reinvigorated the brand, catapulting it far beyond its competitors."

H I G H L I G H T S
Integrated and strong. Since this logo is in the field of digital/electronic commerce, it is fully appropriate to use the square shape as the primary element that makes up this design—reflective of a pixel. Unlike a pixel, it has angles, and those angles are well chosen and crafted to integrate the two squared off letterforms together (the "f" and "d"). The letters invade each others space and are dependent on each other to complete their own individual form, thus resulting in a nicely uniformed mark. There is nothing soft about it, but it doesn't need to be. You want something in this field of industry to exude confidence, strength, and security, and this design does that. Strong grid systems are at work and excellent use of of positive/negative space make this engaging to the eye. The outside of the form has cuts that lead you in and there is the nice square shaped space in the center of the "d"—which almost provides an uninterrupted visual anchor because of the amount of graphic activity in the mark overall.

Monday, May 2, 2011

The Vets Logo





D E S I G N E R

C L I E N T

B A C K G R O U N D
Malcolm Grear Designers' website says: "Malcolm Grear Designers recently designed the new identity for the Veterans Memorial Auditorium in Providence, Rhode Island. The Veterans Memorial Auditorium, now known as “The Vets,” is home to the Rhode Island Philharmonic Orchestra, Festival Ballet Providence and the Providence Singers. On the National Register of Historic Places, The Vets theatre is renowned for its stunning acoustics, intimate size, and exquisite interior space. In addition to its new visual identity, The Vets will undergo major building renovations in the coming months to improve visitor conveniences and overall theater experience.... At a recent press release event, The Vets enthusiastically unveiled their new visual identity to the public, which includes a range of configurations and a lively color palette, providing flexibility for its use in all forms of media."

H I G H L I G H T S
Simple and striking. Leveraging the "V" initial letterform to create a holistic mark is very attractive. Also, when leveraging the initial from the name as part of the symbol, it creates a more direct tie back to that name. This logo design is extremely strong and flexible, meaning it looks well established and finished, and it also holds up it's visual integrity at a scaled down size. Letting the counter-form be the "star" (pun intended) of this mark is very well crafted and thought out by the designer. This creates a high amount of graphic appeal and interest because of the strong use of contrast and positive/negative space. I also like how the star inside the letterforms has clear vertical and horizontal lines for it's structure...which was accomplished by letting the top two "V"s be angled and rotated to the left and the right of the top point in the star (instead of starting the first top "V" as fully upright and straight). The slight openings between the letterforms also allow the viewers eye to drift into it a little bit without feeling too closed off. The pointed elements and sharp cuts in this mark present a nice contrast with the overall circular form it creates.