Thursday, June 16, 2011

Suzanne Tosolini Logo



D E S I G N E R

C L I E N T
Suzanne Tosolini LLC

B A C K G R O U N D
Adam Ladd's website says: "Suzanne Tosolini is a brand strategist with five core services. The client desired a logo that was dynamic, vibrant, multi-faceted, and feminine. The symbol leverages the client's initials (S and T) in a five-petaled flower arrangement. Accompanied with a clean, modern typeface, the result is a holistic and memorable logo that is very functional at all levels."

H I G H L I G H T S
Simple and symbolic. The consistent line width presents a modern and sturdy appearance, while it's movement/flow around the outside of the symbol creates a more appealing and approachable visual. The use of the clients initials (S and T) help to directly associate the mark with the name. The counter-form in the center is a pleasant star shape that is open at the corners—and that openness expands out through the small openings between the "S's". This allows you to enter into it and not have the mark feel too closed off or tight.